Reformation
The Goal: Select a brand of your choosing. Build an advertising campaign to reach the female audience of 23-35 years old who are searching for brands that tell a story and align with their values as a conscious consumer.
The Client: Reformation is a sustainable women’s clothing brand. They source sustainable fabric to make their products, which feature simple silhouettes and delicate patterns. The brand has gained a large following after celebrities and ‘influencers’ are often spotted wearing their designs.
The Result & Takeaways
A campaign to embody the playful nature of the brand while also shifting focus to femininity and sustainability. With the threat of fast-fashion and some criticism regarding size-exclusions, I wanted to develop designs that would allow a variety of women to be able to see themselves in the Reformation designs. Minimalist silhouettes and whimsical taglines were essential to creating that idea within the campaign.
This project pushed me creatively, with hundreds of lines of copy written and advertisements drawn. I learned so much about developing a campaign as I had to think about each aspect and role on my own.
University of Oregon : Course J458 Writing Design Concepts